A new study on the attitudes and opinions of accountants, producers, finance executives, and other key industry professionals. Understand perspectives on digital adoption and the current state of the production office.
The industry acknowledges that digital solutions have a lot to offer production offices. Most respondents are already using digital solutions in some capacity and are generally satisfied with what they’ve seen. This satisfaction, along with the possibility of further improvement from new features, has created a positive sense of enthusiasm around digital.
Although digital solutions have a lot to offer, maintaining the status quo is often easier than trying something new. Whether it is because they lack time to conduct research, are uncertain about change, or don’t have consensus on priorities, few are using digital solutions in all areas of production. Industry professionals are well aware of the advantages of digital, and yet there is a palpable sense of inertia.
We set out to better understand the entertainment industry's current state and attitudes and behaviors toward digital adoption by surveying over 500 industry professionals.